Privacy Policy — How 7rrr Handles Your Data

1. Introduction and Identity of the Data Controller

This Privacy Policy is issued by 7rrr (referred to throughout this document as "7rrr", "we", "us", or "our"), the operator of the online sports betting and casino platform accessible at 7rrr.biz (the "Platform"). 7rrr acts as the data controller in respect of the personal data of all registered account holders and visitors to the Platform.

We are committed to protecting and respecting your privacy. This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By registering an account on the 7rrr Platform or by continuing to use our services, you acknowledge that you have read and understood the terms of this Privacy Policy.

2. What Personal Data We Collect

7rrr collects and processes several categories of personal data depending on your interaction with the Platform. The categories of data we collect include, but are not limited to, the following:

Data Category	Examples	When Collected
Identity Data	Full name, date of birth, CNIC or passport number, nationality	Account registration and KYC verification
Contact Data	Email address, mobile number, city of residence (e.g., Karachi, Lahore, Islamabad)	Account registration and support interactions
Financial Data	JazzCash / EasyPaisa account numbers, HBL / UBL / Meezan Bank account references, transaction history	Deposit and withdrawal processing
Technical Data	IP address, device type, browser type and version, operating system, session duration	Automatic collection during Platform use
Behavioural Data	Games played, bets placed, sports markets accessed, session frequency, deposit patterns	Automatic collection during Platform use
Communications Data	Live chat transcripts, email correspondence, support ticket records	During customer support interactions
Compliance Data	Source of funds declarations, responsible gaming assessment responses, self-exclusion records	During KYC, AML checks, and responsible gaming processes

We do not collect any special categories of sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, or health data) unless you voluntarily provide such information in the context of a responsible gaming assessment or a self-exclusion request, in which case it is processed solely for the purpose of protecting your wellbeing.

3. How We Collect Your Personal Data

7rrr collects personal data through the following means:

• Direct interactions: Data you provide when registering an account, completing identity verification, making deposits or withdrawals, contacting customer support, or completing any on-Platform form.
• Automated technologies: As you interact with the Platform, we automatically collect Technical Data and Behavioural Data using cookies, server logs, and similar tracking technologies. Please refer to Section 9 of this policy for full details of our cookie practices.
• Third-party sources: We may receive data about you from third-party identity verification providers, payment processors (including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank), fraud prevention agencies, and our licensed game content providers, where such sharing is permitted by applicable law and necessary for the delivery of our services.
• Publicly available sources: In limited circumstances related to anti-money laundering (AML) and Know Your Customer (KYC) obligations, we may consult publicly available databases or sanction screening tools.

4. How We Use Your Personal Data

7rrr uses the personal data we collect for the following purposes, each supported by a corresponding lawful basis of processing:

• Account Registration and Management: To create, maintain, and administer your 7rrr account, verify your identity, and ensure the security of your account. Lawful basis: performance of a contract.
• Payment Processing: To process deposits and withdrawals via your chosen payment method (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or cryptocurrency) and to maintain accurate financial records. Lawful basis: performance of a contract.
• Legal and Regulatory Compliance: To fulfil our obligations under applicable anti-money laundering laws, Know Your Customer regulations, age verification requirements, and the conditions of our operating licence. Lawful basis: legal obligation.
• Responsible Gaming: To monitor account activity for signs of problem gambling, to apply responsible gaming tools you have requested, and to contact you if we identify patterns that suggest potential gambling harm. Lawful basis: legitimate interests and, where applicable, vital interests.
• Customer Support: To respond to your queries, complaints, and support requests in a timely and effective manner. Lawful basis: performance of a contract and legitimate interests.
• Platform Improvement: To analyse aggregated usage data in order to improve the functionality, performance, and user experience of the 7rrr Platform. Lawful basis: legitimate interests.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, suspicious account activity, and other illegal activity on the Platform. Lawful basis: legitimate interests and legal obligation.
• Marketing Communications: To send you promotional offers, bonus notifications, and PSL season updates by email or on-Platform notification, where you have opted in to receive such communications. Lawful basis: consent. You may withdraw consent at any time by contacting support or updating your notification preferences.

5. Sharing Your Personal Data

7rrr does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes. We may share your personal data with the following categories of recipients, strictly for the purposes described in this policy:

• Payment Service Providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and our cryptocurrency processing partners, solely to the extent necessary to process your financial transactions.
• Identity Verification and KYC Providers: Third-party providers who assist us in verifying your identity and conducting AML and KYC checks, as required by our operating licence obligations.
• Game Content Providers: Licensed third-party game studios whose content is hosted on the Platform may receive certain session and wagering data necessary to deliver their games. These providers are contractually bound to process such data only for game delivery purposes.
• Fraud Prevention and Security Services: Third-party providers who assist in detecting and preventing fraudulent activity, account takeovers, and money laundering on the Platform.
• Regulatory and Law Enforcement Authorities: Where we are required by law, court order, or regulatory direction to disclose personal data to competent authorities, we will comply with such requirements. We will notify you of any such disclosure where we are legally permitted to do so.
• Professional Advisers: Our legal advisers, auditors, and insurers, where disclosure is necessary in the context of their professional engagement with 7rrr and is subject to strict confidentiality obligations.
• Business Successors: In the event of a merger, acquisition, or sale of all or part of 7rrr's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any changes to this Privacy Policy that arise from it.

All third parties with whom we share personal data are required to process that data in accordance with applicable data protection standards and are permitted to use it only for the specific purposes for which it was shared.

6. International Data Transfers

As 7rrr operates under an international licence, some of your personal data may be transferred to, and processed in, countries outside Pakistan. Where such transfers occur, 7rrr takes appropriate measures to ensure that your data receives an equivalent level of protection to that which it would receive within Pakistan. These measures include contractual protections with our data processors and ensuring transfers are made only to jurisdictions with adequate data protection frameworks.

By registering an account with 7rrr and using the Platform, you consent to the international transfer of your personal data as described in this section, where such transfers are necessary for the delivery of our services.

7. Data Retention

7rrr retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting, or reporting obligations. The following general retention guidelines apply:

• Account Data: Retained for the lifetime of your account and for a minimum of five years following account closure, in order to comply with AML and KYC record-keeping obligations.
• Financial Transaction Records: Retained for a minimum of seven years from the date of each transaction, in accordance with financial record-keeping requirements.
• Customer Support Communications: Retained for three years from the date of the most recent interaction, to facilitate follow-up and dispute resolution.
• Marketing Consent Records: Retained for the duration of your consent and for one year following withdrawal of consent, as evidence of the consent mechanism.
• Technical and Behavioural Data: Retained in aggregated or anonymised form for analytical purposes indefinitely; individually identifiable records retained for up to two years.

When personal data is no longer required for any lawful purpose, it is securely deleted or anonymised in accordance with our internal data disposal procedures.

8. Your Data Protection Rights

Subject to applicable law, you have the following rights in relation to the personal data that 7rrr holds about you:

• Right of Access: You may request a copy of the personal data we hold about you at any time. We will provide this within 30 days of receiving a valid request.
• Right to Rectification: If you believe that any personal data we hold about you is inaccurate or incomplete, you may request that we correct or supplement it.
• Right to Erasure: In certain circumstances, you may request that we delete your personal data. This right is subject to our legal obligations to retain certain data, particularly under AML and KYC regulations, which may take precedence.
• Right to Restriction of Processing: You may request that we restrict the processing of your personal data in certain defined circumstances, for example while a rectification request is being assessed.
• Right to Data Portability: Where processing is based on your consent or the performance of a contract and is carried out by automated means, you may request a copy of your data in a structured, commonly used, and machine-readable format.
• Right to Object: You may object to the processing of your personal data for direct marketing purposes at any time, without needing to provide justification. You may also object to processing based on legitimate interests, though such objections may be overridden where we demonstrate compelling legitimate grounds.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact our support team. We will respond to all requests within 30 days. We may ask you to verify your identity before processing any request. There is no charge for exercising your rights in standard circumstances.

9. Cookies and Tracking Technologies

7rrr uses cookies and similar tracking technologies to enhance your experience on the Platform, to remember your preferences, to maintain your session security, and to collect analytical data about how the Platform is used. The categories of cookies we use are as follows:

• Strictly Necessary Cookies: These cookies are essential for the Platform to function correctly, including maintaining your login session and enabling secure payment processing. They cannot be disabled.
• Performance and Analytics Cookies: These cookies collect anonymised information about how visitors use the Platform, such as which pages are visited most frequently and where error messages are encountered. This data helps us improve the Platform over time.
• Functionality Cookies: These cookies allow the Platform to remember choices you make (such as your preferred language or display settings) and to provide enhanced, more personalised features.
• Marketing Cookies: These cookies track your activity across the Platform to enable us to deliver relevant promotional content and offers. They are only set where you have provided consent.

You can control non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. A full cookie preference panel is accessible from the cookie notice displayed on your first visit to the Platform.

10. Security of Your Personal Data

7rrr implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 7rrr Platform.
• Encryption of sensitive data at rest, including financial account references and identity document numbers.
• Role-based access controls ensuring that only authorised personnel can access personal data, and only to the extent necessary for their role.
• Regular penetration testing and security audits conducted by independent third-party security specialists.
• Two-factor authentication available on all staff accounts and recommended for all player accounts.
• Documented incident response procedures to ensure prompt detection, containment, and notification of any personal data breach.

In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, 7rrr will notify you without undue delay and will provide information about the nature of the breach, the data affected, and the steps being taken to address it.

11. Children and Minors

The 7rrr Platform is strictly intended for adults aged 21 years and older. We do not knowingly collect personal data from individuals under the age of 21. If you are a parent or guardian and believe that a minor has registered an account or provided personal data on our Platform, please contact our support team immediately. We will promptly close the account, delete the associated personal data, and return any deposited funds in accordance with our minor protection procedures.

7rrr employs automated age-verification checks at the point of registration and reserves the right to request identity documentation from any account holder at any time to confirm age eligibility. This commitment forms part of our broader responsible gaming framework, detailed further at Responsible Gaming.

12. Third-Party Platforms and Links

The 7rrr Platform does not contain links to external third-party websites. However, our licensed game content providers operate their own data processing environments. When you access a game hosted by a third-party provider within the 7rrr Platform, that provider may process certain session data in accordance with their own privacy policies. 7rrr requires all game providers to meet minimum data protection standards as a condition of their content licensing agreement.

7rrr is not responsible for the privacy practices of third-party game providers operating within the Platform environment. We encourage you to review the privacy documentation of any third-party provider if you have specific concerns about how they handle session data.

13. Changes to This Privacy Policy

7rrr reserves the right to update or amend this Privacy Policy at any time. When material changes are made, the revised policy will be published on this page with an updated effective date at the top of the document. Where reasonably practicable, we will notify registered account holders of significant changes via email or an on-Platform notification.

Your continued use of the 7rrr Platform following the publication of a revised Privacy Policy constitutes your acceptance of those changes. We encourage you to review this policy periodically to stay informed about how we are protecting your personal data. If you do not accept the revised policy, you must cease using the Platform and contact support to initiate account closure.

14. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or about how 7rrr handles your personal data, please contact our Data Protection team. We take all privacy enquiries seriously and aim to respond to all written correspondence within 30 days.

You may contact us via the live chat feature within the Platform, which is available 24 hours a day, 7 days a week. For formal written requests, including data rights requests, please email us at: [email protected]

If you are not satisfied with our response to your complaint, you may have the right to lodge a complaint with the relevant data protection supervisory authority under the jurisdiction of 7rrr's operating licence.